Sunday, July 30, 2017

Result of "Buy Instagram Likes" and Followers Experiment

Curated article about a split test on the social media advertising trend on where to buy Instagram likes or buy Instagram views, including automatic Instagram views:

Bot or Not? Our Results

Our regular follower acquisition ran from July 2nd to August 13th, and the bot follower acquisition ran from November 23rd to December 19th. In that time, the regular method gained 401 followers, and the bot gained 111.

Followers Results

Since the regular method ran longer, it makes sense that it would gain more followers. However, the regular method gained an average of 9.3 followers per day, while the bot method gained an average of 4.1.

It is worth noting that, at the very beginning of the Not Your Girl Instagram, we had three days of +20 follower gain. Though this skewed the regular method up a little bit, the regular method clearly beats the bot when it comes to acquiring followers, even though the bot was “working faster” than a human. It is worth noting though that there is time saved with the bot.

Engagement Results

If you look at the gray bars above, it is again clear that the regular method beats the bot method. The average likes per day for the bot doesn’t crack 100, but the regular method is garnering over 200 likes a day—that’s double the likes.

Comments are a similar story.

For the regular method, we cut off the first day because the first day was an outlier and skewed our graph, which is why this starts on the 3rd of July instead of the 2nd.

The regular method was pushing ten comments/day, and the bot method hovered around four comments/day, so, once again, the regular method gave roughly twice the results as the bot method.

Engagement rate is so important when using Instagram—its per-follower engagement rate is 4.21%, calculated using 1.5+ mil interactions over 160 Instagram posts. This is 58 times higher than Facebook or Twitter. And with Facebook now using its algorithm in our Instagram’s feeds, engagement matters more now than ever.

While yes, buying fully “fake” accounts isn’t what’s happening here (the bot is following real people), our engagement still sharply decreased via such an automated tool.

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1 comment:

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